OPTIMideas is an innovation-based 

research and communications firm

founded on the principle of improving marketing ROI, through innovation in research, planning, and messaging. 

OPTIMideas is the marriage of two strategies; a unique ideation-based approach to creativity - and a proprietary research program. Together these strategies produce with statistical precision ideas which represent the greatest ability to drive preference among consumers.

As a result of the combined strategies of quantitative research with idea based creativity, we have helped clients to increase growth 6 - 18%.

Our work ranges from innovation in product development and services, to innovation in advertising, media and touch point placement.